There are many opportunities for training consultants in business today. They play a vital role in helping organizations realize their training goals. But before you consider a position as a training consultant, you need to be familiar with what it takes to be successful in that position. Below are some attributes of a successful training consultant.
Have a Desire to Help People
Some might argue that you don’t need a strong desire to help people to be successful as a training consultant. That would be a mistake, since the person-to-person interface is a critical dynamic in that role. Unless you have a genuine interest in helping people, and enjoy the satisfaction of knowing that you’ve helped someone else improve, then this might not be the right job for you.
Know How to Make a Sale
Internal training consultants have a “captive audience” so to speak, but they still have to convince higher management of their value. For external training consultants, the need to be able to close the deal is far more obvious. Training consultants must be able to articulate their value proposition, and convince their clients that they have the right solution. This takes rock solid communication skills, as well as confidence in your own abilities.
One of the best ways of building your reputation as a training consultant and increasing your opportunities is to publish. This includes articles, blog posts, case studies, book chapters, or even entire books. Having a portfolio to showcase your expertise and proficiencies is an invaluable marketing tool. Show potential clients that you are a thought leader in your field.
Have a Product Line
You need to be able to show prospective clients what you can do. One of the easiest ways to do that is by having detailed descriptions of your products and services. In order to be different from your competition (and you’ll have plenty of that), you’ll need concrete examples of what you can do for the client. You can always customize your product offerings at a later date.
Some consultants think that they can start a training business as a “sideline” to something else. All this does is to dilute your efforts. To be successful as a training consultant, you will need to be fully committed to the process. This means staying with it regardless of a few failures or mistakes along the way. Opportunities are there for those who are willing to work hard, and not give up.