Corporate Training is Big Business
Training and development is vital to any organization that wishes to remain competitive in today’s business climate. Training is an opportunity for employees to expand their knowledge base and sharpen their skills. The benefits are numerous, including:
- Enhanced job performance
- Increased confidence
- Boosted employee morale
- Improved job satisfaction
- Strengthened skills
- Increased consistency and adherence to procedures
- Encouraged creativity and innovation
- Improved company reputation
With all of these benefits, it’s difficult to understand why a company would not invest in training and development. Sometimes it’s just a matter of internal resource availability, which is why corporations can spend as much as 40% of their training budget on external resources. This includes external programs, course development, and tuition reimbursements. This drives the search for an external training and development company to supplement (or even take the place of) an internal training and development staff.
Professional training and development companies can provide the resources to development high quality training materials. Using outside contractors provides for flexibility in staffing, allowing internal learning and development departments the ability to acquire only the services that they need, without hiring permanent employees. Training can be “off-the-shelf” or customized to a particular organization’s needs. There is a great deal of variety when using these types of resources.
Selecting the Right Training and Development Company
When selecting the right training and development company for your project, there are a few things to consider. These include:
- Experience. With an outside training specialist, they should be able to work with your subject matter experts to develop training materials. The emphasis is always on what employees “need” to know, as opposed what is “nice” to know. An experienced training professional knows the difference, and will work to develop clear, concise training that doesn’t waste the employee’s time.
- Reputation. Look for a training and development company that has an excellent reputation in the training industry. Ask around. Read trade publications. Visit their website, and read their blog if they have one.
- People. Look at the people running the company. Ask for resumes and references.
- Cost. In practical application, cost will always play a role in the selection of a training and development practitioner. Don’t let that be the driving force, however. Buying “on the cheap” is one sure fire way to sabotage your project. A well designed training course will pay for itself in the long run.
Take a look at all of these factors when making your selection. Don’t rush into a decision based only on advertising or marketing materials. It’s much too important a decision to rely only on that information.